Coaches & gyms.
Everything cheer coaches and gym owners need to run a successful season — music licensing, choreography, insurance, certifications, software, safety, and more.
Claim your gym listing.
Find your gym in The Cheer Collective directory and claim it — control your profile, teams, divisions and competition schedule, and earn a verified badge. Not listed yet? Add it.
Feature your gym.
Stand out in the Find-a-Gym directory and on your own profile: a branded cover, your logo & colors, your competitive record up front, programs, status badges and a Register button — with top placement in the directory and search.
Here’s what a featured listing looks like:
PRO · SAMPLE
Need gym management software?
Ask us about KC Storefront— our all-in-one platform for cheer & dance programs: a branded online storefront, registration, billing, rosters and a clean family experience.
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Become a Gym Merch Partner.
Featured placement and a custom merch storefront for your athletes and families.
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Music & Licensing
All CoachesMusic copyright compliance is one of the most common issues in competitive cheer. Any remix or mash-up requires proper licensing — skip it and risk disqualification.
Under U.S. copyright law, no team may create a remix or mash-up without written authorization from copyright owners. If you use ONE unedited song, a legally purchased copy is sufficient. For any mix, use a licensed provider. Keep written proof of your license — event producers may ask.
Resources & Vendors
Official governing body resource. The authoritative first stop for any music licensing question.
Official list of approved music providers vetted by USA Cheer.
Largest global licensing platform for cheer. Backed by Sony, Warner, BMG, Universal Music Publishing. Tracks from $10–$25.
Official Music Producer of USA Cheer. Custom + premade mixes from $49. Founded by a former Boston College cheer coach.
Official USASF Provider. 8CountMixer is the only online build-your-own cheer mix platform.
5,000+ mixes over 17 seasons. USA Cheer Preferred Music Provider. Mix lengths from 1:30–2:30.
Choreography
Even experienced programs outsource choreography to keep routines fresh and competitive. From full-routine packages at major companies to hourly spot work.
Resources & Vendors
Largest cheer choreography company in the world. 1,200+ teams per year worldwide. Full routine, stunt, and pyramid packages.
Largest and most decorated booking company in All-Star. Assembles top global choreographers for any level.
Varsity Spirit's elite choreography roster. Choreographers with 100+ national championship credits including Worlds.
Full routines + partial section + private choreography. Strong on All-Star L1–7, school, collegiate, and rec programs.
30+ years experience. 2026–2027 season bookings open.
Veteran choreographer with transparent published pricing — rates listed on site.
Gym Management Software
Running a cheer gym means managing registration, billing, class scheduling, family portals, attendance, and communications. These platforms handle it all in one place.
Resources & Vendors
Our own all-in-one platform for cheer & dance programs — branded online storefront, registration, billing, rosters, and a clean family experience, built by KC Exclusives. Reach out and we’ll get you set up.
"#1 All Star Cheer Software." Complete management — scheduling, billing, attendance, branded app, QuickBooks integration, autopilot billing.
Trusted by cheer, gymnastics, and swim schools globally. Full management with parent portal and online registration.
Cloud-based for dance + cheer combos. Class scheduling, billing, and family portals.
Tailored specifically for cheer + dance studios. Online registration, invoicing, and event scheduling.
Simple and user-friendly. Strong on member management for smaller programs.
Cheer-specific business management — rosters, attendance, invoicing, and event registration.
Competition Management Software
Event producers use these platforms for registration, scoring, and live results. Understanding them helps coaches know what to expect at every competition.
Resources & Vendors
Industry standard for cheer/dance tabulation. Real-time scoring, judge audio commentary, instant recaps. Used at hundreds of events.
New 2026 all-in-one platform. Registration + scoring + bid tracking + team management with head judge approval workflow.
Cheer + dance competition software for registration, scheduling, and scoring.
Comprehensive event services — registration, judging, scheduling, awards, and social media integration.
Cheer Gym Insurance
Liability is the #1 financial risk for a cheer gym. Stunts go wrong, injuries happen, and lawsuits follow. Insurance is non-negotiable — here are the industry's top cheer-specific providers.
Every gym needs at minimum: General Liability ($1M+), Accident Medical, Professional Liability, and Sexual Abuse & Molestation (SAM) coverage. SAM coverage is critical — gyms without it are catastrophically exposed. USA Cheer's secondary liability coverage supplements but does NOT replace a primary policy. Always have participants sign liability waivers before any activity.
Resources & Vendors
Insuring cheer gyms since 1952. Specifically designed for US cheer/dance/tumbling/trampoline programs. General liability + crime + property + abuse coverage.
"Gold standard" cheer gym insurance. 25+ years in cheer. Individually underwrites each gym. Strong on SAM coverage.
Cheer gym + school insurance. Note: does not cover high school, college, adult, or community rec programs.
$1M secondary liability coverage included with USA Cheer Coach Membership. Supplements your primary policy.
Coach Certifications & Education
All CoachesMost states and leagues require certified coaches. USASF mandates credentialing for sanctioned events. Your insurance often requires it. Here is what every coach needs.
Resources & Vendors
Background check, athlete protection, concussion training, code of conduct. Required by NCAA, NAIA, and many community colleges. Includes $1M secondary liability.
Required for credentialed All-Star coaches at USASF-sanctioned events. Multiple credential levels based on skills taught.
Required for adult coaches at USASF events. Must be renewed annually. Covers athlete protection best practices.
Required for Pop Warner/affiliated youth cheer coaches. Three progressively advanced certification levels.
High school spirit-specific courses covering risk minimization and concussion protocols. Required in many states.
Gina Harris's coaching platform. Stunt School (150+ stunts), annual Conference, Tryout Starter Package, and season planners.
Varsity Spirit's coach education programming — online courses and in-person seminars.
Safety Resources
All CoachesRisk minimization is the central focus of NFHS 2025–26 rule changes. Every coach needs a written Emergency Action Plan and clear protocols before the first practice.
Resources & Vendors
The essential cheerleading safety manual, in publication since 1990. $25 print edition — every gym should have a copy.
All USASF skill restrictions and safety rules organized by level. Includes building and tumbling legality.
High school spirit safety standards and risk minimization rules. Required reading for every HS coach.
All official rulebooks organized by tier — All-Star, School, Rec, College, and International.
Season Planning & Tryouts
All CoachesGood planning is the difference between a reactive season and a great one. Templates, tryout guides, calendars, and budget tools to start organized.
Resources & Vendors
11-page Cheerleading Handbook template, tryout scoresheets, budget spreadsheet, and event calendar. Editable Word docs.
Free comprehensive guide: count sheets, attendance tracking, calendars, EAP basics, and social media.
Crowdsourced advice from 10 experienced coaches. Perfect for first-year coaches who need honest guidance fast.
Ready-made season planning template. Member-only resource with full conditioning programs.
Varsity's hub for coach resources including budgeting, planning, and scoring guides.
Fundraising
All CoachesCheer is expensive. These platforms offset costs through online campaigns, pledge drives, and team product sales — no door-to-door required.
Resources & Vendors
One of the largest school sports fundraising platforms. Online-only, no door-to-door selling required.
Popcorn fundraising — very popular with youth and rec teams. Simple setup, keeps 50% of proceeds.
Pledge-based fundraising for sports teams. Works like a walk-a-thon but online.
Varsity's fundraising platform with cheer-specific products and team spirit gear.
Earn cashback fundraising through partner retailers like Amazon, Nike, Starbucks. Passive income for your team.
Apparel, Uniforms & Equipment
All CoachesFrom custom spirit wear and competition uniforms to spring floors, mats, and pom-poms — everything to make your team look and perform their best.
Resources & Vendors
Our specialty: custom bows, rhinestone bling, practice wear, warm-ups, and team accessories. Quick turnaround, handcrafted quality.
Leading cheer mat and spring floor manufacturer. Used at major competitions nationwide.
Portable spring floors, panel mats, and competition-grade cheer mats.
Pom-poms, megaphones, signs, and spirit accessories for sideline and comp.
Skills & Drills / Training
All CoachesStunt progressions, conditioning programs, and skill libraries to help every athlete on your roster improve and compete at a higher level.
Resources & Vendors
150+ stunts taught step-by-step with video. Build or expand your gym's stunt library.
Justin Schneider's cheer-specific conditioning programs. Membership-based with season planning templates.
Skills demonstrated in motion. Official source for Pop Warner/YCADA-affiliated programs.
Skill legality submission tool — submit videos to USASF for pre-event legality review.
Stunt + pyramid video libraries, scoring webinars, and choreography guidance.
Team Communication
All CoachesCoordinating 30–150+ athletes, parents, and staff requires reliable tools for announcements, calendars, schedules, and payments all in one place.
Resources & Vendors
Team groups with calendars, files, polls, and announcements. Free and widely used by coaches at every level.
Comprehensive team management — rosters, schedules, availability tracking, payments, and RSVP.
Text-based team communications. School-friendly. Simple setup, high parent adoption.
Group texting for older athletes and parents. Works on any phone without an app.
Travel & Competition Logistics
Taking a team to NCA Nationals, Worlds, or a regional event requires hotel blocks, bus charters, and comp-specific logistics planning.
Resources & Vendors
Premier cheer-specific travel agency. Manages hotel blocks for NCA, Worlds, Cheersport, and regional comps.
Bus charter marketplace. Get instant quotes for team transportation to competitions.
Varsity's in-house travel coordination for their events including NCA, UCA, and Worlds.
Find upcoming competitions, stay-to-play requirements, and venue details.
Team Photography & Video
All CoachesComp recordings for portfolio and recruiting, team photos for marketing, and action shots your athletes will treasure for years.
Resources & Vendors
Routine recordings for every team performance at hundreds of events. Athletes and families access video after the event.
On-demand routine recordings for all Varsity-produced events including NCA, UCA, and Worlds.
Photo booths and professional action photography at major competitions.
Locate local photographers who specialize in cheer and dance through our gym directory.
Custom spirit wear from KC Exclusives.
Custom bows, rhinestone bling, practice wear, warm-ups, and team accessories. Handcrafted in South Jersey.
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